MaxGrip was founded in the Netherlands in 1997. We started out with a focus on maintenance and reliability services which we expanded in 2000 to asset management. This included specialized Asset Performance Management software. Our global presence grew quickly with offices opening in Houston (USA) and Singapore in 2012, in Malaysia in 2013, in Taiwan and Australia in 2017 and Germany in 2018. In 2019, we received the ultimate recognition for our software when AVEVA, a global leader in industrial software, acquired MaxGrip’s software assets (Optimizer+, strEAM+ and APMSmartApps) after having started as a reseller of our software (initially through Schneider Electric Software).