Keeping your eyes on the ball in asset-intensive industries

In the run-up to a FIFA World Cup, glorious football moments from the past tend to show up on our screens. Every time I see footage from the eighties or nineties, it strikes me how much has changed. The world may have seemed less complicated than today. Probably however, we were simply more ignorant and naive before the information revolution really took hold.

When it comes to industrial maintenance and capital-intensive assets, there has been a big shift from a rather generic approach to the potential for full control. This summer it is exactly three decades ago that the Piper Alpha oil rig disaster triggered my personal quest for a world in which incidents and accidents need not happen. Along the way, I’ve learned that simplicity is key, and that it takes real dedication to keep things simple.

From the very start of MaxGrip, I envisioned a safer world in which the status of critical assets is always crystal clear, and the course of events entirely predictable. Today we really are getting there. The playing field is being changed by the Industrial Internet of Things, Big Data, and Predictive Analytics, also known collectively as Industry 4.0.

One thing never changed since the first Industrial Revolution: The pursuit of productivity. Run by your people with your control systems, your production assets have to deliver exactly what your customers want, reliably and efficiently, even under changing circumstances, every single day. Production was, is, and always will be industrial priority number one.

I think Asset Performance Management is at the heart of the new industrial revolution. We now have the tools to help improve asset reliability and availability, and to predict performance. We have the technology to measure just about everything and anything. We also have the means to analyze and interpret masses of data, and to clarify the results with virtual or augmented reality.

As impressive all of this may be, something crucial is still missing. This story is not just about technology, but also and perhaps foremost about people and processes. I think it’s time for another shift, back to the basics. I believe in practicality and a no-nonsense approach to industrial maintenance. In order to make a success of Industry 4.0, we need to reduce complexity and make APM part of daily operations.

Asset owners and managers would do well to start with the end goals in mind. Business objectives and production targets are paramount. The most important thing is to know for certain what to focus on right now, and commit to a step-by-step approach that everyone can understand and commit to. Then you ensure that all people, processes and systems involved are aligned toward achieving the business objectives.

In football, as in business and in APM, it makes sense to keep your eyes on the ball at all times. It is easy to get distracted or lost in complexity. It is hard to keep things simple. I am proud of our ability to map out a clear route to the best asset management strategy for your business. It means you can focus on reaching your goals with all the confidence in the world.


Jakob Boelens,

CEO and Co-Founder MaxGrip


Digital transformation for asset-intensive industries: Technology needs the right process and people to succeed.


Quick wins and strategy outlined in a few days: APM Assessment delivers a clear roadmap within 10 days and a ROI within 18 months


The right journey for your Industry 4.0 digital transformation

MaxGrip’s full Industry 4.0 APM Assessment connects the dots between people, processes and systems delivering:

  • Insight in current state versus Industry 4.0 ambitions
  • Defined KPIs and ROI targets
  • A clear roadmap with priorities and action plan

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