We opened our doors in 1997. In the years after that, we launched our Optimizer+ software solution, moved to bigger offices and spread our wings with projects beyond the Dutch borders. In 2007, we celebrated our tenth anniversary and not long after that we developed our international strategy. We opened offices in Houston, Singapore, Malaysia and Australia to be able to offer consultancy services and software all over the world. We developed innovating, state-of-the art software like strEAM+, launched APMSmartApps, meanwhile being nominated Gartner Cool Vendor thanks to Optimizer+.


Founding MaxGrip


Jakob Boelens, CEO started working for MaxGrip


First 10 employees


Launch of Optimizer+


3rd time selected European High Growth Awards


First international project


10 year anniversary


Opening 2nd Office in the Netherlands: Haren


Opening office MaxGrip Americas: Houston, TX


Launch RBI + RCA module in Optimizer+


Opening office MaxGrip AsPac: Singapore


Launch of strEAM+


Optimizer+ Gartner Cool Vendor


Opening office MaxGrip Malaysia: Kuala Lumpur


strEAM+ for RBI


Opening 2nd office in Malaysia: Miri


New brand


Launch APMSmartApps


MaxGrip 20 years of commitment!

Jakob Boelens, CEO MaxGrip:
“2017 is a special year for MaxGrip. It’s the year in which we celebrate our 20 year anniversary. What a milestone! In honour of our 20 years in the industry, we thought it would be great to share our highs and lows, fun moments and anecdotes with you. With our vlogs, in which we invite you to our kitchen table and visit our clients and partners. And of course through our social media channels. I hope you draw inspiration from these stories, and that they will put a smile on your face”

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Share your own experiences in 20 years MaxGrip

Vlogs – our work behind the scenes

by Jan Meijroos, a journalist, copywriter, vlogger and host.
Jan has a special interest in entertainment, tech and video games. Lately he added topics as job market and innovation to his specialties. He presented the television program Game-Kings on MTV and TMF for 10 years and can be heard regularly on Dutch radio. We have asked Jan to dive into the world of MaxGrip for our 20-year anniversary. Have a look where Jan’s curiosity takes him!

— For English subtitles click the icon in the settings bar —

More videos to come..

Keep an eye out for them on LinkedIn.
Follow our LinkedIn company page!


• …in 2000 Optimizer+ was born? Now Optimizer+ is a proven APM software solution, with clients worldwide!

•…Mark Mulder, one of our Senior Partners and the VP Oil & Gas, still remembers one of the first international projects of MaxGrip. In his words: “It looked like a fairy tale: in the UK we started a project on a fascinating location on the Dee River”

•…within MaxGrip we have a lot of sports fanatics (click for photo), from running, cycling to soccer, sailing and racing.

•…in 2012 we included strEAM+ for IBM Maximo to our APM software portfolio?

•…our colleagues are always keen to help out and raise money for charity. Like last month in Houston, we supported the people impacted by Hurricane Harvey and next month, we run for Kids United at the 4 Miles in The Netherlands.

Share your own experiences in 20 years MaxGrip


  • Together with MaxGrip, EPZ nuclear power plant optimises Asset Management to remain in the top league of the world’s safest nuclear power plants. Read more
  • Gemba and MaxGrip join forces for Maximo customers in Benelux area. Read more
  • Getting young people excited about technology. Read more
  • Getting a grip on Asset Performance – How we help
  • How we help our clients achieve the best results  – Cases
  • Get to know MaxGrip
Contact us

Working globally

MaxGrip EXTERN Placeholder

YELLOW = Oil & Gas  |   GREEN = Food & Beverages  |   LIGHT BLUE = Infra & Utilities  |   DARK BLUE = Other markets